Used cars are not normally a market you think of when you think about satellite radio. For most consumers, that thought comes with new vehicles, free trials and built in satellite radio functionality. However, that functionality does not leave a vehicle, simply because it is not new. XM Satellite Radio has broadened their net and has begun marketing through Auto Trader.com in an attempt to bag more of the market.
Most used car buyers (it must be assumed) simply choose to ignore the built in XM or Sirius radio functions in their vehicles. Perhaps they assume that the service is too expensive or that it applied only to the original owner. There is a myriad of reasons why they might not think about it. Regardless, XM is making it known that the radios in all GM, Honda and Acura vehicles can be activated by the vehicle’s new owner and often times the activation fee can be waved. This service comes with a free 3 month trial of XM’s service.



