Although I’m a voiceover artist, I remain in radio. Not because of the great pay, recognition, fame and fortune, but for the same reason I entered the business 31 years ago… I happen to love what I do.
While radio was my full-time career for all but the last of those 31 years, I now do weekends only. The pay stinks, there are no benefits and I do not get to do what I love doing more than anything else in the whole world! Rubbing elbows with my listeners. Meeting our listeners via remote broadcasts, personal appearances, meet & greets, etc. But, there is one thing that seems to remain constant. Radio listeners (and I’m talking about terrestrial radio here) remain loyal to disc jockeys and formats to which they’re accustomed, despite the fact that disc jockeys are no longer required to be licensed by the FCC, that radio formats, because of consolidation, now seem to supply only cookie-cutter formats. Don’t believe me? Next time you’re on vacation anywhere else in the country, turn on the radio and tell me what you hear. It will be that same list of about 250-400 songs rotated over and over again.



